Markets in different regions never behave the same because people in each location shop, spend, and decide differently. Your audience in one area might value affordability, while another expects premium…
Today’s digital retail landscape is increasingly competitive, and the ability to predict and proactively respond to market changes has become the need of the hour. Traditional pricing strategies, which are…
In light of the recession and post-pandemic retail, households across the world have slashed their budgets for the months ahead. Businesses, in turn, have switched focus to cater to a…
What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a…
As inflation continues to impact businesses and consumers alike, the need to keep pricing low has become increasingly important. Walmart is one of the world’s largest retailers, recognized globally for…
What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the…
Despite rapid technological progress, most businesses miss out on lucrative sales. They struggle to decode what’s working and what isn’t and find it hard to deploy all of the contextual…