In the past decade, retail has evolved rapidly, opening numerous new opportunities for brands and retailers. Technology has further pushed the boundaries of retail and has given way to eCommerce…
Don’t let blindspots eat away your precious margins! If 2023 has taught us anything, it is that pivoting your strategies by leveraging technology is your best bet to thrive in…
No one ventures out into the sea without a chart and some intelligence about waypoints on the voyage. Yet many digital enterprises lack the tools and data to set prices…
Price optimization is one of the key factors in every business operation as it can raise prices whilst improving sales volumes at the same time. Savvy pricing managers will implement…
What is Dynamic Pricing? Dynamic pricing strategy is a flexible pricing method where prices of certain products or services are changed daily or multiple times a day based on competitor…
The eCommerce landscape is growing tremendously in the post-pandemic economy. Infact, in 2021 the number of online stores exceeded 24 million globally with thousands of new stores being set up…
Using competitive price analysis software is necessary for staying one step ahead of your competitors! Competitive pricing analysis was once considered a luxury — something only big brands could afford…
In a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. The barriers to entry in a retail market…